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Have You Heard About Obvious Adams?

Just why are Marketers around the world rushing to read a book written nearly 100 years ago?

Some people are calling this little known volume “Marketing’s Best Kept Secret.” Whether it’s really the best kept secret or whether it’s “The Best Marketing Book You’ve Never Read,” one thing is for sure, if you’ve not yet got a copy, you should follow the link in this article and download your free Obvious Adams ebook so you can get in on the action.

What surprises most people is that the story is so relevant despite being so old. It was actually written back in 1916 by Robert R. Updegraff who had it published in the Evening Post as a short story in April of that year. By September it had been so popular and received such positive acclaim that it was released as a short book by Harper & Brothers. Updegraff was one of the world's first management consultants and was highly skilled at delivering simple, clear solutions to seemingly complex problems.

Reviewing the first edition, The New York Times enthused...

“THE YOUNG MAN WHO IS GOING TO SEEK HIS FORTUNE IN THE ADVERTISING BUSINESS SHOULD HAVE OBVIOUS ADAMS FOR A HANDBOOK. INDEED, ANY YOUNG MAN WHO IS GOING TO SEEK HIS FORTUNE IN ANYTHING MIGHT BE AIDED BY THE COMMON SENSE AND BUSINESS ACUMEN DISPLAYED IN THIS LITTLE VOLUME.”

Since that time it has dropped out of print on a couple of occasions. But the narrative of Obvious Adams – The Story of a Successful Businessman has endured the passage of the years. Indeed, it benefits many thousands of ambitious entrepreneurs and professionals today, much as it has done throughout the years.

So what is the story about and how has it remained so consistently popular?

Updegraff’s tale introduces us to Oliver B. Adams a somewhat unremarkable character at first sight, save for his unparalleled ability for incisive analysis. As his then boss, James Oswald, observed, the young Adams had a knack for spotting and defining “The Obvious” and so the legendary nickname was given; and Oliver will be forever more known as Obvious Adams.

As the story progresses we travel on a number of assignments with this clear thinking young Ad Man who and we learn from his approach how we, as modern day business people and marketers can benefit from acknowledging that the more complex is not necessarily better than the simple and that, indeed, often consumers are best approached via, “The Obvious.”

Now you can learn to apply "The Obvious"...

You can find out more about Obvious Adams and how to apply his famous analysis at his online home: http//obviousadams.org/ – the definitive online resource for Obvious Adams. You can discover more about the author, download a free copy of the ebook or even buy the MP3 Obvious Adams Audiobook so you can listen to the classic story at your convenience on your iPod, iPhone or MP3 player.

One thing is for certain; when you've seen the difference it can make to your marketing, you'll never again want to over look "The Obvious."